Case Study

Upcycled food is on the up | FT Food Revolution

Upcycling, the practiseof using leftover, used, or rejected materialsto make new products, is well established infashion and furniture design. It's now also a trendin food production, driving a fast growingindustry in Europe and the US. The value of America'supcycled food market was estimated atalmost $47bn in 2019. The number of US companiesspecialising in upcycled food. …

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The extraordinary Toshiba saga | FT Big Deal

For nearly seven years, the saga of Toshiba hasunfolded with each new twist more extraordinary and damaging for the reputation of one ofcorporate Japan’s most famous names. The first stumble for Toshiba wasa profit-padding scandal that laid bare a soured internal corporate culture.Then came the collapse of its US nuclear business, a glimpse into the …

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Sneaky Ways Fast Food Restaurants Get You To Spend Money

This is a Number 3 from McDonald's: a burger, fries, and a drink. It costs $11 in New York City. Fast food is supposed tobe cheap and convenient, but do you ever findyourself spending more on fast food than you expected to? You're not alone. According to one study, Americans spend around $1,200on fast food …

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The Rise of Gymshark

Gymshark is currently valued at over£1bn and shows no signs of stopping. But what made this start upfrom Birmingham so successful? Well, it’s a truly inspirational storyfor any budding entrepreneurs out there. It all started in late 2011 to early 2012when Ben Francis and Lewis Morgan set up the Gymshark website whilst studyingan ICT course …

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The Secret Behind Coca-Cola Marketing Strategy

Hi and welcome to thought catalyst i'm charles painter and today we're going to be talking about the marketing campaigns of the coca-cola company coca-cola was first invented within an atlanta-based pharmacy by dr john pemberton in may 1886 initially sold at local soda fountain counters growing demand. And the idea of making the beverage …

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How London became the dirty money capital of the world | FT Film

there's no question that london is the dirty money capital of the world the uk didn't just turn a blind eye to russian money we welcomed it for many decades now london has been rolling out the red carpet to corrupt and criminal individuals from around the world britain is a very open financial. Hub …

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