Type keyword s to search. Kate Moss, Fall There are some studies that contradict the theory that sex is an effective tool for improving finances and gathering attention. Psychological Review.
It is hypothesized by that survey, that this is a result of a general numbing caused by over use of sexual stimuli  in advertising. Namespaces Article Talk. An example of sexual referents is Volkswagen 's campaign for the Beetle Cabriolet.
This form of sex in advertising is effective as it draws attention and influences the overall feeling of the ad. For example, in a Guess clothing advert, while the models are physically attractive, it is their behavior such as position, posture and facial expressions that communicate sexual interest to the viewer.
Unruly Media. However, the introduction of attraction and especially sexuality into an ad often distracts from the original message and can cause an adverse effect of the consumer wanting to take action. Zoe Kravitz, Fall Ads, fads and Consumer culture Fifth ed.
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Media manipulation. Gender Advertisements ,  a book by Canadian social anthropologist, Erving Goffman is series of studies of visual communication and how gender representation in advertising communicates subtle, underlying messages about the sexual roles projected by masculine and feminine images in advertising.
This time she's posing with her husband Ed Burns.